Music preference tells your lifestyle

Tue, 19 Sep 2006 02:42:52 GMT

這個研究挺有趣的，將我們對音樂的喜好和生活形態連結起來。例如，研究發現喜歡音樂劇的人，和喜歡其他音樂類型的人比起來，喝酒用藥吸毒比例最低，通常生活採取中庸之道，喜歡從事公益活動。喜歡hip-hop音樂的人，有多位性伴侶的比例偏高，用藥吸毒比例也最高，學歷平均最低。有Ph.D, M.A.學位的人通常喜歡歌劇、爵士樂、藍調、或古典音樂。同時，喜愛的音樂類型也和個人財力有關，喜歡古典音樂的人經濟條件最好，信用卡卡款一次繳清，喜歡hip-hop的人積欠債務比例最高。

這份研究訪問2,500人，結果不分性別種族都顯示類似的傾向。

這份結果當然只能當參考用，在我朋友圈中很容易就找到反例。如Claire, Yuanlin, Richard，三人皆碩士學位，都很愛搖滾樂，重金屬音樂，同時三人也都愛古典音樂。不過，從行銷的角度來看，這個研究很有意義，例如，在古典音樂頻道可以賣高消費產品，因為聽古典音樂的人通常經濟能力很好。

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Source: BBC News

More than a quarter of classical music fans have tried cannabis, says a study from the University of Leicester.

Researchers were trying to find out what people's taste in music revealed about their lifestyles.

They discovered that fans of every style of music had taken drugs, with those who preferred DJ-based club music topping the list.

The study also revealed that blues buffs are the most likely to have received a driving penalty.

Mild-mannered fans

More than 2,500 people were interviewed for the study, which is published in the scientific journal Psychology of Music.

They answered questions on their living arrangements, political beliefs, education, work and pastimes.

Fans of musicals come out as the most mild-mannered group, with the lowest level of drug-taking and criminal acts.

They also drink less regularly than other music fans, and are among the most likely to do charity work.

But followers of hip hop and dance music are more likely to have had multiple sex partners over the last five years and were among the biggest drug-takers surveyed.

"It comes out in the study that, in these types of music, fans score worse in various behaviours, such as criminality, sexual promiscuity and drug use," said Dr Adrian North, who led the research.

"It was shown that this had nothing to do with their ethnic backgrounds," he added. "The behaviour was linked purely to musical taste in its own right."

The study did reveal links between education and musical preferences.

People with a PhD or Masters degree are more likely to enjoy opera, jazz, blues or classical music.

Hip-hop fans were the most likely to have attended a fee-paying school.

Expand

Musical taste also proved indicative of financial status, with fans of adult pop and classical music the most well-off.

They are even more likely to pay off their credit card bills each month than the less solvent fans of hip-hop, rap, dance and club music.

The report's authors acknowledge that some of these findings are related to age and social class.

To paint a more accurate picture of how musical tastes correlate with people's lifestyles, they are now seeking to expand their survey on a global scale.

They hope to recruit 10,000 interviewees on their website for further research, which is being funded by the British Academy.

"We want to paint the first worldwide picture of who likes what," said Dr North.

Attire-moi! --- Stephanie's: Musique

Music preference tells your lifestyle